The Google Digital Garage is a free online course that helps businesses to grow and succeed online. The course covers everything from setting up a website to marketing your business. The variety of topics covered makes it a great all-round introduction to digital marketing, and the interactive nature of the lessons ensures that you will learn valuable skills that you can apply straight away.
It features Google experts who will share their experience with you to help you learn how to build your own digital marketing strategy and also features Google tools like Google Analytics and Google Search Console. It is designed to teach people digital marketing skills that are relevant today. Google Digital Garage allows you to learn on your time, at your own pace and gives you the freedom of learning at home or in an office, regardless of the time or your location.
What are the objectives of the course?
This course is aimed at business owners looking to learn how to market their products on Google more effectively. There are many different areas that are covered, from website basics to more advanced topics such as PPC (Pay Per Click) campaigns. The overall aim of this course is to help small businesses prosper and gain more customers online.
How long does the course take to complete?
The Google Digital Garage is split into 5 sections, each containing 4 to 5 lessons. Each lesson takes around an hour on average to complete. The entire course should be completed within a few weeks of studying once per day for around an hour or so. There is no set time frame for how long it will take you to complete the course, as it depends on how much time you can dedicate each day.
What topics are covered?
The Google Digital Garage covers a wide range of topics, from setting up a website to creating a content strategy and measuring website traffic. The course is designed to be very interactive, with quizzes and tasks that help you to apply the skills you learn in each lesson.
Course Introduction
This section provides an introduction to the various aspects of digital marketing by covering topics like paid advertising, Google Adwords campaigns, SEO and more. You will gain insights into how online channels influence consumer behaviour with videos around the multi-screen world, customer life cycle, Google display network and Google search partners. Google experts will share their opinion on the future of digital marketing.
How to utilize Google Tools
Google experts have designed this course to show you how to use Google tools to do your own digital marketing. You will learn about Google Analytics, which is a free online tool that lets you see your website traffic, know where it’s coming from, what content people are viewing and more. The second topic introduced in this section is Google Adwords campaigns, which helps small and medium businesses grow by reaching interested customers across Google properties like Search, YouTube & Gmail. Other topics covered include Google apps like Analytics, and Search Console (formerly known as webmaster tools). In this part of the course, you will have the opportunity to put your learning into practice. You will be given a task and then asked to complete it. Google experts will review your work and give you feedback.
Who is this course aimed at?
This course is aimed at business owners who want to learn how to use Google more effectively to market their products or services. No prior knowledge of Google is required, and the course is suitable for all levels of ability.
How much does this course cost?
All courses at Google Digital Garage is completely free.
What are the benefits of taking this course?
The Google Digital Garage offers a range of benefits, including:
- Free access to the course materials
- Your capacity to learn at your own speed
- Quizzes and assessments to help you consolidate your learning
- Lessons are in PDF format, so you can print off the content for ease of reference
- With access to the online discussion forums exclusively
- With help and advice from Google experts
- With guidance on using Google’s free resources to promote your business
The Google Digital Garage is a comprehensive course that teaches you everything from setting up a website to marketing it in order to make sure your company reaches its maximum potential on the internet. It is never been easier to grow your business online. We hope you learned a lot from this article about Google Digital Garage and how it can help you improve your digital marketing skills. If this sounds like something for you or if you have any questions about anything we discussed today, don’t hesitate to contact our team of professionals! We are here and waiting for your call.
