SEO is a common term in the digital marketing field. In simple words, it is the process of improving a website or web page so that it increases organic traffic quality through increased visibility in the search engine results. When it comes to SEO, there are two main approaches freelancers could take. These are offsite SEO and onsite SEO. Offsite SEO is different methods used to increase the ranking of a website in the search results. This generally involves building the reputation of a website through the generation of backlinks. In contrast to offsite SEO, onsite SEO is the practices used to improve the position of a website in the search engine rankings. On the other hand, it is important for businesses to have a good quality website which reflects the brand’s values and propositions and at the same time makes the services easily accessible. In the modern world, the virtual image of a business is becoming progressively more important. With the growing number of people having access to the internet, it is said that around 80% of consumers are using the internet to find the details of a product before making a purchase. In this context, an effective website is essential to be able to retain these customers long enough to turn their interest into a purchase. However, search engines are constantly developing and businesses have to be aware of the importance of keeping up to date with the changes in algorithms and changes to best practices. The writing needs to balance making it visible enough to attract the interest of the search engines whilst making it interesting and relevant to the human being reading it. The importance of a good quality website and the need to keep up to date with SEO should therefore not be underestimated.
What is SEO?
To understand the benefits of hiring a freelance SEO specialist, it is crucial to first understand what SEO is. SEO stands for “search engine optimization” and refers to the process of getting traffic from the organic, free, editorial or natural search results on search engines. These results exclude any paid search such as pay-per-click advertising. Simply put, SEO involves making certain changes to your website design and content in order to make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page. It is important to note that search engines have one goal: to return the best and most relevant results to the people who use the search engine. This means that search engines will scan or crawl different websites in order to better understand what the site is about. In order to be listed in the search engine results page, or SERP, and to appear at the top of that page, a website must be deemed relevant and important by the search engines. This is where SEO comes into play. When a website is fully optimized for search engines, that site has a better chance of appearing at the top of the results, which can lead to increased web traffic and ultimately business.
Importance of SEO Experts
In essence, it is not just SEO that is important. It is the work of an SEO expert that is important. The main factor of importance to a search engine optimization campaign is focusing on the long-term. One major reason for which an expert’s work is important is their ability to understand and predict how a search engine algorithm will respond and what it will do to make the optimization. This is something which can only be learnt through education, learning and keeping up to date with the changes in the algorithms of that particular search engine for which an expert is doing the SEO. Experts understand the importance of properly written, formatted and worded content. They know that it is through such valuable content that strong links can be obtained. Experts provide the most efficient, fastest and effective affordable search engine optimization and also know which tools and strategies will work best. So, these experts have the knowledge to know how to effectively use these tools. For a novice or an amateur, it is much less likely for them to realize and understand the importance and value of such tools; let alone know which tool will be most successful. And the main factor which is really make an expert’s work important is that success of search engine optimization campaign can be difficult to measure. But, this is where the experience of an expert really shows. Knowledge and results are important when selecting an expert. A company can benefit from the tangible, measurable results an expert is capable of providing. This is the reason for the experts are required to ensure a successful optimization campaign. As well as that, this will help you to keep your costs on the lower side. This is because if you choose to apply the work yourself and it goes wrong, it will cost you money. Whereas if you choose an expert to do the work, and it goes wrong, it is not your problem – it is theirs. Also, an expert will use the most successful and efficient strategies. So, costs will be reduced through the use of better strategies; as well as the fact that more of your target market will be reached. There is a reduced chance of search engine optimization failing as well.
The Role of a Freelance SEO Specialist
Just like any other professional, a freelance SEO specialist has a specific role. When you decide to invest in a freelance SEO specialist, you can expect them to add value to your company in a number of different ways. This section explores the different responsibilities of a freelance SEO specialist as well as the specific benefits that they can offer to your business. One of the most important parts of this role is staying up to date with all the latest trends and changes in the SEO world. This is because SEO, just like the internet, is constantly evolving and the things that improve your website’s visibility change from day to day. For many business owners, it’s simply not feasible to spend hours researching and testing different SEO strategies on top of their day to day business activities. This is where a freelance SEO specialist can help. By dedicating their time to learning about the latest SEO trends and the most effective strategies, they can make sure that your site is always climbing through the search engine rankings, leaving you free to focus on running your business. Another key responsibility of a freelance SEO specialist is helping their clients to target their marketing and attract new customers in a certain area. This is known as local SEO and it’s particularly valuable for small businesses who may not have the time or money to try and appeal to customers from further afield. By helping to create and optimize a Google My Business page, carrying out regular keyword searches about local products or services and making sure that a business’s name, address and phone number are all clearly displayed and accurate on their website, a freelance SEO specialist can help to put a business on the digital map. Last but not least, a freelance SEO specialist can help businesses to create high-quality, engaging content that is not only tailored to the interests of the company’s clients, but the complex algorithms of search engines too. By crafting informative blogs, product pages and landing pages that are rich with the relevant keywords and phrases that search engine algorithms look for, a freelance SEO specialist can help a business’s website to climb up the search page results and generate more traffic. So if you’re thinking about investing in a freelance SEO specialist, what can you expect your day to day activities as the business owner to be like? Well, having read the above information, you can hopefully look forward to spending a lot more time focusing on the things that you do best, whether that’s growing your business, talking to your clients or improving your product and services. By working hand in hand with a freelance SEO specialist who offers personalized, professional expertise you can expect a truly first class, forward thinking and flexible SEO service.
Understanding Search Engine Optimization (SEO)
“Off page” relates to the optimization techniques that are not implemented within the website itself. These are often deemed to be much more difficult and time-consuming because they require more careful planning and extensive effort. Off-page optimization mainly entails creating and building what we refer to as “backlinks”. Backlinks are hyperlinks on other websites that lead or direct the public to your website. Now not all backlinks are created equally; a hyperlink located on a popular, well-established, and highly trafficked website will have the most significant impact. So off-page search engine optimization is essentially about creating these backlinks and securing as many as possible from reputable sources.
There are two main techniques used in search engine optimization. These are often referred to as “on page” and “off page” optimizations. “On page” refers to the processes and methods that are used within the website and that in some way impact the possible performance of that site. For example, ensuring that the site is set up in a search engine-friendly manner and that the website is properly configured so that web pages are easy to locate and access. On-page search engine optimization not only includes actual HTML code changes and optimization of the site structure and modification of the various meta-tags (these give information about the site to the search engines, such as the description tag or keyword tag), but also making changes to things that are largely invisible to the eye of the everyday internet surfer, namely relevance and search engine analysis.
SEO is a series of practices and processes that, when followed correctly, is intended to help a website perform with the search engines. This means designing and creating a website in a way that is friendly to the search engines and complies with the key standards and best practices. This process is often started as part of the initial design and build of a website and continues as the site grows and the content is updated.
Understanding search engine optimization (SEO) is a fundamental aspect of any successful digital marketing effort. In the modern world of the internet, where thousands of websites are created every day and the competition is so fierce, in order to rise to the top, you need to make sure that your website is as visible to the public as possible. It is not sufficient to simply rely on a good product or word of mouth to make your website popular. It is essential to have a solid online presence and to create a website that is easily found within the search engines. That is what SEO is designed to do.
Local SEO Strategies
The implementation of local search engine optimization strategies is a cornerstone in the work of freelance SEO specialists. Local SEO involves optimizing a website or online presence to increase visibility in local search results. The primary aim of local SEO is to enhance the visibility of a business that has a physical location. For instance, when current or potential clients search for products or services from a localized area, it is local SEO guidelines that can help the business to appear in the results or in the Google map. Effective local search strategies are critical for creating organic traffic to the site of a company and boosting ROI. One of the strategies used in local SEO is to create and optimize a “Google My Business” listing. Google My Business is considered to be the first point of contact to the local search and if utilized effectively, it can improve visibility of the business. Also, it is important to ensure that business name, address, and phone number (NAP) are consistent. NAP information will be included in regularly updating the directory pages of the website with accurate information, such as city and regional area is also a crucial step in local SEO. Moreover, using location and industry-relevant keywords are important to optimize a website in local SEO. Keyword research and selection is an important step in local SEO work to find the actual search terms that will benefit the company. Also, creating supportive content by focusing the area and have proper internal link strategies by using those keywords can fully optimize the local search option. Therefore, it is important for a freelance SEO specialist who works for clients that aim to improve their online traffic to emphasize and effectively utilize the modern local SEO strategies. Thanks to local SEO, businesses are able to market their products and services whenever and wherever potential buyers need them. Most importantly, with the rise in mobile Internet searches, local SEO has become crucial for modern businesses. Technology has provided buyers with the ability to turn to the Internet and mobile sources to research products and services whenever the urge strikes them. This means that companies have an opportunity to appeal to these ready-to-buy customers simply and effectively using local SEO. By simply understanding and meeting modern-day standards of local search optimization, businesses can put themselves in front of the powerful and relevant customer connections that the modern technological world provides. Overall, after creating these business strategies, the freelance SEO specialist can measure the results by tracking data and statistics collected from a website, social media, and other online sources. Tasks like analyzing and interpreting website and social traffic data are important to ensure that the site is performing to its full potential. The freelance SEO specialist is accountable for implementing and managing that a freelance specialist who is with e-commerce companies may utilize different strategies from that. Such steps are necessary for making website navigation and consultation with the clients successful.
Content Creation for SEO
In addition to understanding SEO and local SEO methods, a good deal of the job of a freelance SEO specialist involves making and facilitating the implementation of new content for a website, with the express purpose of making that internet site more visible in search engines. The secret is to provide valuable, relevant content that the search engines can interpret in a good way. For example, regular, good content written in such a manner that the internet site is easy to scan and that the visuals are clear. Blogging is an amazing method for continuously adding content that is useful to your internet site and is a tremendous idea if you have the resources to do it, both in terms of the time it takes to publish the blogs and the amount of people who can write the blogs. This could be staff in your own enterprise who has an in-depth knowledge of a specific area, but lots of organizations don’t have the resources and this is where a freelance SEO specialist can help. An extra advantage of hiring a freelance specialist is that they can provide a fresh perspective and observe aspects of your business that possibly you might not have thought of. They can also tailor their service to fit your enterprise which can be more hard for an individual who works for a search engine optimization agency.
Advantages of Hiring a Freelance SEO Specialist
Thirdly, the author claims that the use of freelance SEO specialists gives businesses a unique opportunity to benefit from progress tracking and ‘see direct positive result in real time’ as a result of a custom made strategy which they have influenced. This is an exciting advantage because the author notes that ‘modern SEO revolves around the use of analytics, as this gives the user valuable insight into how the tactics that are being adopted are holding up.’ I found the point made very useful, as I would anticipate that a key advantage in using a freelance SEO specialist would be the capacity to keep adapting and evolving the strategies employed. However, I would be interested to know more about these types of analytics and how they are used because I am not familiar with the term “SEO analytics” and how they differ from other analytical methods. Also, the variety of sentence structures is not high, and suggest that by using a freelance SEO specialist with a greater degree of flexibility, businesses can implement a more malleable and progressive learning strategy.
Secondly, the author discusses the benefit of getting in touch with a freelance SEO specialist who has a distinct service style which “is ‘authentic’ and ‘proven to be profitable’ over many years.” This indicates that the specialist has a set number of strategies that are said to work over a certain length of time for different clients. The author notes that “this will normally involve a unique devised plan of strategy based on what you find during their preliminary SEO analysis.” It seems that freelance SEO specialists customize their strategies based on what they observe to be effective for a client. This is useful because they can then concentrate efforts of work on areas that show the least effectiveness or the most growth; something which the author suggests that ‘in-house’ SEO workers may not have the capability to adopt.
Firstly, by hiring a freelance SEO specialist, businesses can save on the costs of a fixed salaried employee. The author explains that “freelance SEO specialists operate under different business models and while some might offer standard packages, for the most part, you’ll find that there’s a far more flexible approach to payment.” I interpreted this as the author suggesting that hiring a freelance SEO specialist can offer businesses cost-effective solutions as these specialists are likely to offer personalized and flexible payment plans which can cater to different business budgets and preferences. This is interesting to me because I would assume that freelancers would charge more due to the inconsistent nature of their work and the fact that they need to support themselves on an ad hoc basis. However, I am not sure what the author meant when they said “far more flexible approach to payment.” Maybe an example of such a payment plan could be given in order to further support the point made.
Cost-Effectiveness and Flexibility
So, what are the benefits of working with a freelance SEO specialist? In the essay “The Benefits of Working with a Freelance SEO Specialist”, the author explores the advantages of hiring a freelance SEO specialist. The author suggests that, for one, freelance SEO specialists have lower overheads than SEO agencies, which enables them to offer their services at a lower cost. SEO agencies have their own staff to pay and expensive office space to maintain. As all freelancers know, this means lots of money in the coffers in the form of overheads. As such, freelance specialists are often able to offer the same services that agencies do, but at a fraction of the cost. This makes having a freelance specialist, who is able to adopt a more flexible and tailored approach to projects, an attractive option. This idea of freedom and flexibility is apparent in many of the activities undertaken by a freelance SEO specialist. For instance, freelance specialists are able to work around the clock on projects, should they so wish. Not being tied to the classic “nine-to-five” working day, and not having to satisfy the demands of superiors or colleagues in the workplace, means that when a freelance SEO specialist feels most productive they will be able to harness this productivity and apply it to their working day. This is beneficial to the client, as it ensures that the projects are able to be developed and maintained to high standard, even outside of regular working hours. Finally, freelance specialists often have greater knowledge of the most recent developments in SEO and are more likely to be able to offer more cutting-edge solutions to a problem. This is because agencies can quickly become institutionalized, with the adoption of set routines of problem-solving and an inability to adapt established routines and practices. As such, “groupthink” can become an issue, stifling creativity and a willingness to adapt to new methodologies that are always emerging in the world of search engine optimization. In contrast, freelancers rely solely on themselves to maintain and update their own knowledge of SEO; they do not have a dedicated in-house training team or manager. This constant drive for self-improvement is evident in the way that freelance specialists undertake projects and is a further benefit to potential clients.
Tailored SEO Strategies
He creates an outline for a client’s website and sets up a schedule for when he plans to do keyword research, create meta tags, and write new content. Because freelance SEO specialists often work with only one client at a time, he’s able to give each project the attention it deserves by tailoring long-term SEO strategies specifically to the goals of the business. For example, he constantly revises keyword choices based on traffic and sales data. A freelance specialist can remain current with the search engine market and adjust his strategies more quickly than a full-service SEO marketing company, which might have to use “one-size-fits-all” tactics for multiple clients in a larger market. He has also helped many clients with something called on-page SEO, which concentrates on various aspects of the website itself in order to increase web traffic and improve search engine ranking. Another tailored strategy is local SEO. A freelance SEO specialist uses this strategy to increase the visibility of local businesses, helping them reach more customers in and around their own community. By creating pages and marketing materials that highlight businesses in local cities and states and optimizing for local searches, he connects a company with the local customer base. He has developed this strategy over time for multiple clients. Using local language and phrases that the clients and their potential customers would be using, he has created SEO content that naturally guides people to a company’s website. Especially for small businesses that want to build their online presence and expand to a wider customer base, local SEO is an important tailored strategy that a freelance SEO specialist can bring to the table. In contrast to that, full-service marketing companies tend to use out-of-the-box strategies for local SEO because it is difficult to manage and personalize such a strategy on a large scale. By focusing on the unique goals and rhythms of a single business, freelance specialists can deliver more effective local SEO results. Overall, a freelance SEO specialist uses a variety of tailored, personalized strategies to really help move his clients up in the search engine rankings. These strategies include creating long-term SEO plans based on traffic and sales data, on-page SEO, and local SEO which focuses on a particular area or community. By making good use of these strategies that may not be available or possible with a full-service marketing company, he is better equipped to help his clients meet and exceed the goals of their online business presence.
Increased Organic Traffic
Overall, as the author points out, “increased organic traffic means increased opportunities to generate business. By having a constant stream of new visitors to your site, you’ll have more chances to convert them into customers by capturing their contact information or making a sale right there on the spot.”
In addition to solving existing problems, freelance SEO specialists can also help you to keep up with the fast pace of developments in SEO best practices. For example, they can ensure that your website is optimized for mobile devices, which is an increasingly important factor for search engines. By making your site more responsive, that is, easier to navigate on a phone or tablet, a freelance SEO specialist can help to boost your search engine ranking and thus increase organic traffic.
First, a freelance SEO specialist can identify and fix the issues that are preventing your website from ranking high in search engines. Factors that can negatively affect your search engine ranking include a high bounce rate, which refers to the percentage of visitors who leave after only viewing one page, a low number of backlinks, which are links to your page from other sites, and slow page load times. Freelance SEO specialists have the skills and knowledge to address and correct these issues, leading to a higher search engine ranking for your website over time.
Another primary advantage of hiring a freelance SEO specialist is the increase in organic traffic. Organic traffic refers to the number of visitors who go to your website as a result of unpaid search results. In other words, when potential clients or customers type in a keyword that is related to your business, you want your website to be one of the top results that comes up. Research shows that 75% of people never scroll past the first page of search engine results. Therefore, if your website is not one of the first few results, it is unlikely that you will get many new visitors from that keyword. An experienced SEO specialist can help to improve your search engine ranking so that your website will be at the top of the search results for certain keywords.
Expertise in SEO Analytics
As the author of this essay summarized, one of the benefits of hiring a freelance SEO specialist is that they have “expertise in SEO analytics.” It is pointed out that many freelance SEO specialists are “Google Analytics certified.” This is an important point in giving us confidence in the specialists we hired. This sentence gives a specific example to support the topic sentence. The following sentences further explain what Google Analytics is. It is a very important and free tool provided by Google. It will generate detailed statistics about a website’s traffic and traffic sources and measure conversions and sales. By analyzing Google Analytics data, it can provide valuable insights of our website which will help tailor strategies to drive traffic to the website. This specific example not only further supports the beginning topic sentence, but also gives us an idea how a freelance SEO specialist uses SEO analytics to help our business. The passage has a very coherent structure. Each sentence given in the passage can directly support the point made in the topic sentence. This is the kind of structure that we want to have in our writings. It is very clear for readers to follow the logic and understand the point. Based on the information given by the passage, I am very much looking forward to hiring a freelance SEO specialist for our business. It is really good news that they are Google Analytics certified as this will ensure me that I will be getting good and professional services. Also, the explanation bit of how Google Analytics works in the passage already gives me some ideas of what strategies and methods will be used by a freelance SEO specialist. Now, I do feel much more confident that I can get help with driving more traffic to my website and expanding my online business.
Who is Sotavento Medios?
Sotavento Medios is a multimedia company based in Singapore. They offer a wide range of services, including digital marketing, web design and development, and video production.
Sotavento Medios has a team of experienced professionals who are dedicated to helping their clients achieve their online goals. They have a proven track record of delivering high-quality results that exceed their clients’ expectations.
If you’re looking for a reliable partner to help you with your multimedia needs, then Sotavento Medios is a perfect choice.
The Difference between Sotavento Medios SEO as compared to the rest of the competition?
As a business owner, you’re always looking for ways to increase your traffic and leads. And if you’re not doing SEO, you’re missing out on a huge opportunity.
But SEO can be tricky – it’s difficult to know which techniques will work best for your business, and it can be hard to track the results of your efforts.
That’s where Sotavento Medios SEO comes in. We offer fast SEO results, guaranteed to increase your traffic and leads. Plus, we integrate with Google Search Console and Google Analytics so you can track your progress every step of the way.
And unlike other SEO services, we offer a monthly audit so you can see how your SEO is performing and make adjustments as needed.
So if you’re looking for an SEO service that can help you get the most out of your online presence, Sotavento Medios SEO is a perfect choice. Oh did we also mention that we offer daily SEO Reports? Contact us today.
