It’s no secret that Facebook and Instagram have been through some tough times lately. With all of the negative press they’ve been getting, many people are wondering if they should continue to use these platforms for their business. The simple answer is yes! Facebook and Instagram are still two of the most essential platforms for social media marketing. Here’s why:
Reach
Facebook and Instagram have a combined 2.38 billion monthly active users (MAU). That’s a lot of people! No matter who your target audience is, you can be sure that they are using one or both of these platforms. This gives you a massive pool of potential customers to market to.
Engagement
Not only does Facebook have a huge reach, but its users are also highly engaged. In fact, the average Facebook user spends about 35 minutes on the site every day. This presents a unique opportunity for businesses to connect with their target audience and build relationships. The key is to create compelling content that will encourage your fans and followers to like, comment, and share.
Algorithm Changes
Although algorithm changes can be frustrating, they also present an opportunity for businesses to adapt and improve their social media marketing strategy. For example, when Facebook rolled out its News Feed algorithm change in 2018, many businesses saw a decrease in their reach. However, those that took the time to adjust their strategy and create more engaging content actually saw an increase in their reach. The same can be said for Instagram’s recent algorithm changes. Many businesses have complained about the decrease in organic reach, but those that have adapted their strategy have seen success.
Facebook and Instagram may be going through some tough times, but they are still two of the most essential platforms for social media marketing. With over 2 billion monthly active users, these platforms offer businesses a massive pool of potential customers to market to. Additionally, engagement levels on both platforms are high, presenting a unique opportunity for businesses to connect with their target audience and build relationships. Finally, although algorithm changes can be frustrating, they also present an opportunity for businesses to adapt and improve their social media marketing strategy.
